About the project
When three John Deere dealerships came together to form a new company, they needed a brand identity system that would showcase their best qualities. Plains Equipment Group, Greenline Equipment, and Stuttheit Implement formed AKRS (named after the gothic root word for agronomy) to better serve their customers while being large enough to accommodate their needs, and small enough to care about every one of their customers personally – qualities we represented in the new identity system. The logo represents the three companies coming together during the new dawn of farming: a technological shift that AKRS is leading. Collaboration with redthread ads.