Brook Preloader

Rebranding the Hippest Art Organization in Town for Growth

BFF Omaha (formerly Benson First Friday)

About the project

BFF Omaha (formerly Benson First Friday) is a non-profit dedicated to supporting the region’s emerging and established artists by creating opportunity, exposure and experiences that help them move forward while enriching the cultural competency of the greater Omaha area. 

BFF wanted to condense their name as they expand beyond Omaha and Nebraska. With this in mind, I helped them develop a new brand identity that helped display their artistic nature while also capturing the do-it-yourself spirit of the organization. The logo also worked to show their inclusive and approachable attitude.