Brook Preloader

Creating an Eye-Catching Brand Identity for a Oft-Invisible Company


About the project

Cashi is an intelligent payment processor for subscription-based companies. With the boom of subscription-based companies serving the millennial generation, Cashi offers a variety of solutions for these companies. For their brand identity, we needed to communicate the outgoing personality of the company, while also feeling tech-related. With their tentacles in the world of processing, an octopus fit the intelligent, flexible, and seemingly invisible presence of a company like Cashi. Art direction DayCloud Studios.