Brook Preloader

Putting a Face to Internal Communication

Farm Credit Services of America

About the project

Farm Credit Services of America is a leading provider of credit and insurance services to farmers, ranchers, agribusinesses and rural residents in Iowa, Nebraska, South Dakota and Wyoming. Due to the size of the organization, there’s a need for a good internal communication system, which I helped personalize. I created a character named Walt used to make important announcements or provide certain information internally at Farm Credit. I collaborated with their team on the personality and depiction of Walt, including designing a variety of different outfits and poses for him. Walt has been used in presentations, on posters, flyers, emails, cardboard cutouts and even on a cake!