About the project
Located on the 100 block in Council Bluffs, Iowa, Lincoln’s Pub is a gastro-pub named for Abraham Lincoln’s 1867 visit to the area. The meat and beer-centric pub needed a weathered, worn, and established brand identity system to compliment the robust menu and industrial look of the restaurant. Inspired by the penny and Civil War-era type, the hand drawn and lettered logo along with the brand elements carries the tested and true qualities of the hearty food served in the pub. Art direction by Eleven19.