About the project
Prairie Valley Seeds is a heritage brand founded in Nebraska in the 1940’s. Aurora Cooperative, the largest cooperative in the state, relaunched the brand this year to better support their farmers with localized seed genetics, which they consider the future of farming. For this project, I collaborated with redthread advertising to creatively direct a launch campaign. This included a tagline and messaging strategy, video, and even designing their product packaging. The seed bag I designed matched the idea of the campaign and company, a future-oriented farm product and accurate, local seed placement. This idea of accuracy was represented in the new bag with a stylized aerial photo of actual farmland in Nebraska. Collaboration with redthread ads.